03 — The Four Launch Labs
M1 — DCS

Digital Channels & Storytelling

How ambitious ideas become immersive channels that hold an audience, travel across platforms and remain meaningful beyond the first screen.

Launch pathwayToronto, Canada
Pathway mentorJohn Buchan
FocusFoundation

Course Curriculum

A structured learning journey designed to transform storytellers into multi-platform content creators. Four core modules build from insight to launch.

Core 1

Insight

Study the legacy of OTT platforms and evolving storytelling practices. Deep dive into audience psychology, cultural trends, and brand positioning across digital channels.

4
Duration 4 weeks
Core 2

Design Innovation

Turn research insights into original storytelling concepts. Practice ideation, scriptwriting, and narrative design with a human-centered approach focused on authentic storytelling.

5
Duration 5 weeks
Core 3

Production & Tech

Master digital channel management, platform-specific production workflows, and distribution strategies. Work with real tools and platforms to produce broadcast-quality content.

6
Duration 6 weeks
Final

Immersive Lab & Launch

Bring your channel concept to life in our studio. Produce, iterate, and refine your portfolio-ready project with mentorship from faculty and industry practitioners.

7
Duration 7 weeks
Program Outcome

You'll graduate with a launch-ready digital storytelling channel that demonstrates your unique creative voice, technical proficiency, and understanding of multi-platform distribution.

Total Duration: 22 weeks (6 months)Cohort Size: 12-16 learnersDelivery: Hybrid (In-person studio + online)