03 - The Four Launch Labs
M4 - LBI

Location-Based Infotainment

Designing physical spaces that behave like living stories.

Launch pathwayDubai, UAE
Pathway mentorBanu Nilson
FocusApplied Experience

Course Curriculum

Design immersive location-based experiences from concept to opening day. Learn spatial storytelling, technical systems, and venue-specific production across four intensive modules.

Core 1

Culture & Space

Study how places, culture, and technology intersect in public experience. Analyze existing attractions, MICE venues, and themed environments. Explore audience behavior in spatial contexts.

5
Duration 5 weeks
Core 2

Experience Design

Conceive and pitch a location-based attraction or activation. Learn narrative pacing for physical spaces, wayfinding, and emotional journey mapping. Develop detailed attraction concepts.

5
Duration 5 weeks
Core 3

Technical Systems & Operations

Master show control, spatial media, projection mapping, and audio design. Learn production management, safety protocols, and technical documentation for venue operations and rollout.

6
Duration 6 weeks
Final

LBI Pitch & Launch

Develop a pitch-ready LBI concept with complete production plan and budget. Present to venue partners and industry professionals. Portfolio-ready deliverables including design docs and technical specs.

6
Duration 6 weeks
Program Outcome

You'll graduate with a pitch-ready location-based experience concept, complete with technical production plan, budget estimates, operational procedures, and presented to industry venue partners.

Total Duration: 22 weeks (6 months)Cohort Size: 10-12 learnersDelivery: In-person studio with venue partnerships